Samsung Seoul Design Week 2026 opens today with “Design Is an Act of Love” at Dongdaemun Design Plaza (DDP) in Seoul, running 15–25 October 2026. Samsung’s global newsroom says the show pairs 14 artworks by emerging Italian artists — developed with POLI.design — with 2026 OLED TVs (model S95H) fitted with frames customized for each piece. It follows Samsung’s Korean-artist edition at Design Miami Seoul 2026 in September and lands on the same day as Seoul Design Week foot traffic searches.
What is Design Is an Act of Love?
According to Samsung Electronics’ 15 October 2026 newsroom release, the exhibition invites artists to reinterpret familiar Samsung products — spanning mobile devices, home appliances and TVs — as personal expressions of design. Mauro Porcini, President and Chief Design Officer of the Device eXperience (DX) Division, said the goal is to move “beyond designing technology for people to designing technology that truly reflects them.” The Italian edition is framed as a cross-cultural continuation of the September Seoul Design Miami collaboration.
Artists, products and AI as a sketch tool
Works draw on products including Music Studio 5, Bespoke AI Family Hub, Galaxy Z Fold8, the Infinite AI air purifier and The Serif TV. Samsung notes artists used AI as a tool to develop ideas while keeping each work grounded in their own perspective. Examples named in the release: multidisciplinary artist Tommy Tokyo (VR, animation, digital media) on the Infinite AI air purifier; Caffè Design on The Serif’s I-shaped silhouette and how it sits in a room.
OLED S95H, custom frames and Float Layer Design
Fourteen S95H OLED sets carry exhibition-specific frames matched to each artwork’s colour and mood. Samsung highlights the S95H’s Float Layer Design, which makes the screen appear to float above a metal plate; frames plus on-screen imagery are meant to read as one designed object. The company calls the overall approach Expressive Design — diversity of interpretation on a single TV platform.
People also ask: where and when can I visit?
Venue: Dongdaemun Design Plaza, Seoul. Dates: 15–25 October 2026 (Seoul Design Week window). Check DDP and Seoul Design Week listings for hour-by-hour access, ticket rules and any timed entry — Samsung’s newsroom confirms dates and venue but does not publish a consumer ticket price in the English release we reviewed. If you are planning a design-week itinerary, pair this with other citywide SDW programmes rather than treating DDP as the only stop.
This deepens our Design festivals cluster beside Design Week Lagos 2026 (18–25 Oct) and LAIKA Wildwood at the Design Museum (opens 15 Oct in London).
Why this matters for design-week searchers
Seoul Design Week and DDP routinely spike for “what’s on” and “OLED exhibition” style queries in mid-October. Samsung’s newsroom angle — Italian artists via POLI.design, product-as-muse, custom frames on a single TV model — gives a concrete answer distinct from a generic SDW preview. It also sits next to Samsung’s broader Expressive Design messaging without requiring a product review. If you are comparing global design-week hubs this fortnight, London’s Design Museum (LAIKA Wildwood) and Lagos (Design Week Lagos) are the Sunday Profile siblings already live.
Sources: Samsung Global Newsroom (15 Oct 2026); Seoul Design Week / DDP venue context.